A Guide to Starting a Successful Business

The journey to a successful business starts with an idea or concept. It is then refined to suit the purpose of the concept. At this time, your concept is the seed you are about to plant. Metaphorically speaking, every business is a life – It can live or die. Your concept should focus mainly on what the end users want. This is because these end users are the life of your business, the ocean in which your fish swims. Just as seed planted needs extra care, so it is with every business. Your drive should be consumer-centric, not after what you gain in return. However, remember, “You can have everything in life you want, if you’ll just help enough other people get what they want.” – Zig Ziglar. It is interesting to note that nature has endowed everyone with all he needs to think and succeed in life. So how can you discover yours? The following questions would assist.

. What do you find most interesting to do?

. Does what you find interest in doing appeal to people?

. How well can you do it?

. What means do you use to let people know what you have?

. What do you do to keep people’s interest?

Now let me explain what I mean by listing the points above.

What Do You Find Most Interesting to Do?

If you can find what interests you most, then you have proffered a solution to one of the barriers to your success in life. You will always love to do it. Of course, every endeavor comes with its own challenges. Fired with burning determination to succeed this time, you do not see challenges but success ahead. The inspiration to do it better and circumvent challenges will always flow. If you ask any successful individual who started from grass-to-grace level how he came about being successful, what he finds most interesting to do may likely be his answer. Now, you have to look inward and figure out what interests you to do. What is it? Oh yes, you know now! Now that you have found your area of interest, what is next?

Does What You Find Interest In Doing Appeal to People?

A tree, they say, cannot make a forest. Therefore, there should be many trees assembled in an area before forest can appear. No doubt, your brilliant ideas will end up with you if not supported by people. In the political world, majority vote is needed before a contestant is declared winner. In the same vein, you will need people before you can win or succeed. In addition, your being successful is a function of giving people what they want. The rule is to give to people what they want and in return, they will give you what you want in excessive measure. You should go into researching how what you are interested in doing appeals to people. You then provide the way to meet their demands. If people are hungry and you give them clothes instead of bread, they may not appreciate or even collect them. This is because your offer does not meet their immediate needs. Have you now figured out areas where your offer can fill people’s needs? If yes, you are indeed moving closer to your success. You have now known people’s taste. But do you know the next hurdle to cross over? The quality of the product or service you render readily comes to mind at this time. The skills to things well will tell if people will love what you offer or not.

How Well Can You Do It?

It is common that some people find interest in doing something in life but do not know how to do it well. This stage is very important. How? Because it is a determinant factor if people will support you or not. However, you may want to ask: Of what benefit it is to cook a dinner that the invitees would not eat simply because it was poorly prepared? It is your interest to make people happy with your meal but you cannot cook well. At this point, it is good to examine the areas of your weakness and seek improvement or strength. Improvement can be acquired by education – Formal or informal. Formal education will require you to take up your field of interest and immerse yourself in it until you graduate. Then you will be awarded a certificate detailing your performance. On the other hand informal education will require your learning handwork or a trade like carpentry, bricklaying etc. Improvement can be acquired through exposure too. Seminars and workshops are exposure window through which you get a glimpse to the world of experience. Some of these are free while some come at a cost. You should do your utmost to engage in constant practice of what you learn. This will refine and polish your skills. Whichever way, you can be confident that experience is the best teacher and you should do your utmost best to get it. Have you now gotten enough experience? Then go ahead and put you skills to work and let the whole world know what you have to offer.

What Means Do You Use to Let People Know What You Have?

Now that you have achieved the breakthroughs above, how can you let people know what you have to offer? At this point, just rest assured that you have achieved greatly in your journey to success. The best way to go about this is to start with the known. Sure, the known will inform the unknown if they have good experiences. In a sense, your good quality product or service is doing advertising work you. To hasten your advertising, you may think of Radio and Television jingles, newspaper adverts and so on. For more global reach, you will need social media to connect your business. If people now connect to your business, how do you keep their goodwill?

What Do You Do to Keep People’s Interest?

The concept behind business and customer loyalty is hinged upon making good promises and fulfilling them. If this area is managed well, it boosts your reputation. Reputation Management Expert, Anthony Johndrow, put it this way: “Building a strong reputation takes time. To earn trust and respect you need to consistently show that you will live up to your promises. To build a strong reputation companies need to deliver on these expectations through everyday work. But this is proving to be more and more difficult.” This is a very crucial aspect of your business. It is dependent on your relationship with your customers. Be honest in all you do. Let integrity be your guide and you will earn trust. One of the pillars of every successful business is trust. It is earned overtime. If you are in business for product or service, clearly state your brand, product information, warranty, quality assurance, shipping and return policy, means of payment, and so on as each case may apply. Good customer relationship is key, as every customer is KING. Timely response to inquiries and quick resolution of dispute will save your reputation. Do your utmost to have a list of all your customers, listen to their inputs and update them regularly of every development.

Your business will keep living successfully if you give it a meaningful life.

Successful Business – Why Some Businesses Succeed And Why Others Don’t

Do you know there is only one ingredient that separates
successful businesses from unsuccessful ones? That
single ingredient is simply none other than how the
business owner(s) think.

The reason why some people succeed in business and
others don’t is that most business owners are negative
thinkers, and they don’t even realize it. They start a
business, but lack confidence in their own ability to
succeed in their business.

A lot of unsuccessful business owners have the
entrepreneurial spirit, but they lack focus – often jumping
from one business opportunity to the next. Most of them
have never taken the time to set clear-cut goals for their
business. They tend to be more concerned about how
much money they are going to make, rather than on what
potential customers want.

On the other hand, if you observe successful business
owners, you will notice how well their minds are focused
on success. They are positive, optimistic thinkers. They
do not jump from one business opportunity to another.

When they first start out, they do not scatter their energy
by starting and running several businesses all at once, but
instead will take the time to nurture and build one
business or product line upward (horizontally). They have
a success-consciousness, and are horizontal business
builders, instead of vertical business builders. They know
that it takes time and hard work to build a successful
business.

Unsuccessful business owners tend to be impatient, and
expect to get rich overnight. They are unrealistic in their
goals, and want instant results. They often blame others
when profits are slow in coming, and will give up when the
going gets tough.

But, successful business people are fearless in their drive
to succeed. They will take immediate, massive, repeated
action to achieve their goals. They will never give up until
they make their dreams a reality.

They are more concerned about customer satisfaction,
inspiring trust in prospective customers, and building long-
term relationships with their customer base… the factors
that create success. They place more emphasis on
selling good products and services, than on making
money. They know and understand that the ultimate
reward of customer satisfaction is financial (monetary)
success.

Some successful business people are well educated and
some are not, as far as a formal education is concerned.
What sets them apart from unsuccessful business owners
is that their mind stays focused on success, regardless of
the obstacles in front of them.

If you are to achieve success in business, it is important
that you maintain a success consciousness. You must
keep your mind focused on the road to success, not the
obstacles you encounter on the road to success.

When you know your purpose for being in business, you
cannot be led astray by circumstances, words, or other
business opportunities that have nothing to do with your
goals. You must train your mind to focus on the end
result – the goals-you want to accomplish, not your
obstacles.

If you do, you will be able to achieve practically any goal
you choose for your business.

Two Important Secrets for Successful Business Women Who Want to Grow and Advance

The current business climate is making it tough on everyone. The state of affairs is compounded for successful business women who still feel impacted by lack of opportunities based upon their gender. But the reality is that we have limited control over the business conditions or these gender disparities. Female leaders alone can’t grow the economy alone or fix diversity problems.

They can complain and get side-tracked or maybe take a different look at the problems. To start turning these concerns into opportunities for success. The challenges are real but we wonder if sometimes our reactions to such events tend to be more significant and do more to hold us back than anything else.

Even in the best of times, corporate women or women CEOs in particular face many common obstacles such as poor work-life integration, lower self-confidence to advance themselves and limited organizational help and support to help them be more successful.

Strengths

Female leaders tend to be much more restrained than men when it comes to self-promotion. But the reality is to be successful, the right amount and type of self-promotion is critical. And who will do it if they don’t do it for themselves? You certainly do not want to (and should not) go unnoticed for your efforts. And while you can’t change overnight, there are a few ways for women leaders to develop the self-confidence to push through this challenge.

The first step is an honest evaluation of what you do well and what you don’t do well. If you are like most successful business women the evidence is there that you have done some things well to get you to where you are. Why did your successes occur? What did you do well? How could you replicate them? Take a look at your curriculum vitae to determine how your experiences helped created who you are. Once you have a better understanding of your background in the right context, you may start to view your experiences in a better light.

By focusing on your successes you’ll begin to approach each day in a position of strength and view challenges as a new opportunity to learn. Your work will improve, your confidence is likely to grow and your ability to self-promote yourself in the right way will grow too. Not something that will happen overnight, but with a daily commitment, perhaps a verbal affirmation recited daily, the changes will become apparent to you and everyone that you work with.

Work-life integration

Most successful business women (and men) struggle with work-life integration. We’ve given up calling it work-life balance because there is no such thing. It’s in truth how can you successfully mix all the various aspects of your life – work, family and leisure to feel successful and achieve your goals and aspirations. The first step we recommend for female leaders is just to sit down and rank your priorities. Look at how you typically spend most of your days. What do you enjoy the most? The least? These questions and their answers will offer some important clues as to what your priorities have been and could be going forward.

Then ask yourself – Do I feel energized most of the time. If so, your priorities are likely right on. If you don’t feel energized than you may not have the right priorities. Your lack of effective integration of your work, life, family and leisure is not positively impacting your life.

Once you have answered these questions, you should spend some time to lay out a realistic plan for yourself. You may not like the answers or wish that they were different, but you may not have any other choice. Living in this situation is not an effective long-term outline for anyone. Unchecked it could lead to split up, health issues, poor relations, lack of advancement and even termination.

The barriers are there and significant. Things are changing but at a glacial rate. You can sit back and wait or take matters into your own hands. Developing the self-confidence to promote yourself and having positive energy from a workable and supportive work-life integration can propel to you to career heights and business success that you never dreamed about. Good luck getting there and joining the ranks of the growing number of women CEOs and corporate women who are getting there.

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